In the world of digital marketing, landing pages are standalone websites, particularly made for the aim of advertising and marketing campaigns. It’s where most visitors “land” if they have clicked on Google AdWords or similar materials. It’s designed with a single highlighted objective – called the Call to Action (CTA). This simplicity makes land pages the best choice for boosting the conversion rates of Google AdWords campaigns. To understand the primary difference between a landing page and other pages on your websites, it’s advisable you try thinking about the variations between paid search traffic and organic search traffic.
Paid Search Traffic vs. Landing Pages.
When you’re new to this market, you have to understand that landing pages are paid traffic similar to Google AdWords. Usually, the Google search results page that you can see after entering a search query are divided into four main areas:
Organic search results
Google featured Snippet
Paid Search Results: Google Shopping Ads
Paid Search Results: Google AdWords
The organic search results are the links to your sites that Google has chosen to show as main responses to the search query. This is why you make a website – to be seen through organic search. The paid search results are different! For paid advertising, you can pick which the link takes your visitors. You can decide on sending them to your site’s homepage or specific options – a standalone landing page designed for advertising and marketing campaigns.
Learn the Difference Between Landing Pages and Homepages.
Having limited links on your landing page has been revealed to boost conversion rates when it comes to paid advertising since there are fewer available disturbances – which is why all seasoned marketers are doing paid advertising by using a particular standalone landing page as the endpoint of their ad traffic.
Getting to Know the Different Forms of Landing Pages.
Lead Generation Landing Pages. Oftentimes, it’s called the lead capture pages or lead gen. it uses a website as the Call to Action, with the aim of gathering lead data that include email addresses and names. Initially, this is used for B2B marketing.
Click-Through Landing Pages. It’s used for e-commerce, as it has a simple button as the Call to Action.
The design of your websites is important as the copy. Efficient designs aid the call to action, whereas deficient designs reduce its efficiency. When it comes to landing pages, simplicity is better – that’s an undeniable fact! The simpler your website and design are, the more likely it is to convert the conversion rates.
Eliminate Navigation Elements – Maintain Simplicity.
The first difference between your common website and your landing pages is that your own landing pages shouldn’t have your usual your site navigation. Instead, the only clickable links should be your call to action and a link to more information for those who are undecided. In addition, linking your brand to your common homepage could also be a good idea.
Designing efficient landing pages isn’t an overnight project. What works for another website may not work for yours. Finding the most efficient page designs is a matter of trial and error in most cases. It’s advisable to test the different forms of your landing page to determine the one that works best for your specific demands. Without doing so, you may be causing a lot of potential conversion rates on the table. Develop a landing page examples now!